Monday, 7 October 2013

Something for the Weekend: Kendo girl

Here, from French magazine Lui's June 1984 issue, in a photograph by Eric Hérak, is a fine young lady who would enliven up a game of Ronin no end.   Lui, France's premier men's magazine was launched by Daniel Filipacchi as a shameless copy of Playboy in 1963.  Less than ten years later Filipacchi would do a deal with Playboy's Hugh Hefner which would see him providing content for Hefner's new magazine Oui in the US but get the right to publish Playboy in France in return. The magazine featured probably the finest photography of naked young women then or since and, being French, was packed with pretentious articles by famous writers.

Lui in 1984

Famous for its ability to coax well known French and European actresses out of their clothes in a way their competitors couldn't, by 1984 it's circulation had started to slip a bit from the highs of the 350,000 copies a month it had at the beginning of the decade.  It finally ceased publication in 1994 although was briefly, but unsuccessfully, revived by another publisher from 1995 to 1997.

Now, however, it's back.  Circulation of men's magazines in France is actually going up compared with women's publications.  So a new team have taken the plunge with this very glossy new 220 page October 2013 issue.  They are still able to coax French actresses out of their clothes (actually, is that really difficult?  Even the Legatus managed this feat with a minor French starlet several decades ago!) and resplendent on the cover is Léa Seydoux.  Most famous in English speaking countries for her role in Mission Impossible: Ghost Protocol (2011), the Palme d'Or winning actress is next due in controversial lesbian drama Blue is the Warmest Colour (2013).

It's still full of pretentious writing, however, so it may very well succeed in France!

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